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Identity that survives contact with the real world.

We develop brand identities and the systems around them — logo, type, colour, and the rules that keep everything consistent across a website, a document, a shopfront and a printed brochure.

The problem

A logo arrives as a single image file and the rest is improvised. Six months later the colours differ between the website and the signage, three versions of the logo are in circulation, and every new piece of collateral is a negotiation. The brand reads as unreliable because it is inconsistent.

How we work

We design the identity as a system from the start: how it behaves small, how it behaves on dark backgrounds, what the type and colour rules are, and which files to use where. Delivered with guidelines and production-ready assets in every format you will actually need.

What the engagement covers.

  • Brand discovery

    Positioning, audience and the competitive picture you are being compared against.

  • Logo & identity design

    A primary mark with the variants real use demands — small, mono, dark, stacked.

  • Colour & typography system

    Defined palettes and type rules with accessible contrast built in.

  • Brand guidelines

    Documented rules so anyone can apply the brand correctly.

  • Collateral design

    Business cards, brochures, presentations, signage and social templates.

  • Asset handover

    Production-ready files in every format for web, print and large format.

What you get out of it.

  • One consistent brand across every medium
  • Assets ready for print and large format, not just screen
  • Rules your team can apply without asking
  • Full ownership of all source files

Capabilities

  • Identity Systems
  • Print Production
  • Brand Guidelines

Related services

From first call to handover.

  1. 01

    Discovery

    We learn the business before proposing anything — who buys, what blocks them, what the current system actually costs you.

  2. 02

    Strategy

    Scope, structure and success measures agreed in writing, so everyone knows what is being built and how it will be judged.

  3. 03

    Design

    Flows, then a component system, then pages. Accessibility and performance are constraints from the first screen, not a final audit.

  4. 04

    Engineering

    Built in reviewable stages against a performance budget, so you see progress rather than waiting for a reveal.

  5. 05

    Launch & Support

    Migration, redirects, analytics and search registration handled. Then documentation, handover and ongoing support.

Before you ask.

Do you provide high-quality digital printing in Addis Ababa?

Yes. We provide corporate digital printing services including brochures, business cards, marketing materials, event branding, and large-format printing.

Need brand identity?

Tell us what you are trying to achieve and we will come back with scope, sequence and a realistic cost.

Email
hello@blackpixel.et
Phone
+251 944 28 35 79
Studio
Addis Ababa, Ethiopia